In June 2021, the Town Council appropriated $200,000 in federal American Rescue Plan Act funds to create and market the program.
For-profit enterprises and qualifying non-profits with employees received awards. Comprehensive outreach and community marketing efforts produced a very diverse cohort of grantees. 70 % of recipients are women-owned businesses, 44% are BIPOC- owned (Black, Indigenous, and People of Color) businesses, and 16% are non-native English speakers. Grants ranged from $1,000 to $5,000 to support enterprise growth through the pandemic.